How To Name A Consulting Company
In current economic situation, many business owners are experiencing a fall in the sales of their products or services. Therefore, you need to come up with different strategies that are quick in bringing back the customers. For many of the aspiring entrepreneurs, creating a compelling brand name is new territory, a complete and utter mystery. They know it’s an important part of the equation, and they may have even had a full time marketing department at their previous firm. But now it’s “do-it-yourself-time,” and there’s a dearth of information on how to brand a new consulting company successfully.
1. Do you want your company name to stand out, or fit in? This may seem like a trick question, but there is not a right or wrong answer. Some new consultants are so concerned with gaining acceptance in their industry; they are much more comfortable with a name that sounds established and credible, right from the outset. If that’s the case, try looking up a list of others in your industry on sites such as dmoz.org. You will then gain a sense of the nomenclature used in your field. You can head to brandroot for getting reliable information about online sources.
2. Have you explored all the possibilities? Frequently, new business owners become frustrated and discouraged when naming their new businesses, simply because they’ve attempted only one or two naming strategies. Many times they’ve created a list of literal/functional names, (i.e. Custom Software Consulting) only to find the domain names are gone. There are many more reasons which you must consider to improve the growth of your sale.