Email Marketing To Increase Your Profits And Keep Customers
New to email marketing? These solid tips will get you started on the right note.
Prior to contacting customers through email, be sure to obtain their permission to do so. Very often individuals consider unsolicited emails as junk mail and do not open them. It may violate the policies of your ISP if you do mass emailings to people who have not asked to receive your emails.
Limit your email marketing messages to one per week. Your readers most likely are busy and probably have many messages daily. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
Always include an "unsubscribe" link in your emails, preferably in a prominent place. Do not forget to provide a link to unsubscribe and make sure it is obvious. You should strive for your readers to feel that they are in control and that you're not controlling them.
Ensure you do not add an email address to your email address list unless you have authorization from the person to whom it belongs. The people you add will be left angry, leading them to report your email and cause you a headache. As well, you may find that your email service provider may kick you off the service for violating spam rules.
Ensure that you offer a simple way out for those who wish to unsubscribe or opt out of your mailings. There is a cost to sending email, even if it is small. Being considered a spammer is very bad for business, and you can be blacklisted from certain websites.
When you are in the developmental stages of your email marketing strategy, it is important to remember you're working on building your reputation. Avoid cutting corners, targeting uninterested customers, or misleading subscribers in any fashion. Your business reputation is on the line, and you need to make sure you are taking that into account.
Most emailing services like GETRESPONSE will allow you to test your email messages to see how it will look on different platforms. When you have a good design, you should test it out in a lot of different browsers and email providers. Even consider different operating systems. An email will look much different when viewed in Gmail than it does in Microsoft Outlook, for example.
Protect yourself by including a confirmation that customers wish to receive your emails. By doing so, you are less likely to be listed as spam. When a visitor signs up for your email list, they will automatically be sent a confirmation email that asks them to confirm the subscription. Give consumers two options in the email – click one link to confirm or another link to opt-out. This gives you verification that you are not spamming, and respects the desires of your customer base.
You should put together a carefully targeted sales list. Do this by having your most valued customers sign up for your mailing list. If your list is exclusive, it will seem more professional and command more respect.
Use catchy and quick subject lines. Short subject lines with less than 60 characters will grab your reader's attention and make them more likely to open your email. If long subjects simply cannot be avoided, always be sure to include any essential information at the start of the subject line. Doing this will ensure that readers always see it first.
Wish your subscribers a happy birthday. Leave an optional box for clients to include their birthday, and then set-up an automatic greeting. Doing so can really make clients feel appreciated and special.
If your firm already uses its own branding, make sure you incorporate it into your email marketing campaign. Utilize the same colour scheme that is already being used, and ensure that your company logo is included on all messages that you send. Your reputation will carry over into the content of the emails being received by your customers as they will immediately be able to know that it has come from your company.
Try combining your email campaigns with the major social networking giants that include Facebook and Twitter. Give your customers a way to share your message with their friends, and you can quickly grow your email list and get more people interested in what you have to offer.
Including your message in both plain text and HTML format makes your emails readable to anyone. It may seem like extra work, but keeping subscribers makes it worth it in the long run. You could lose lots of potential readers if you only use one delivery method.
It's a good idea to require people to double-confirm when entering their email address to opt-in for your newsletter. Sometimes, people do not enter their proper email address, adding too many letters or typing .cmo rather than .com. This will ensure that the customer doesn't make a mistake in their email address by forcing them to type it twice.
Make sure that anyone who opts-in through your website confirms that before you start sending emails. This gives people a chance to voice their desire for receiving emails and avoids problems with unhappy recipients. Although this might seem like a bad thing, this will help ensure that your business doesn't have any type of misuse reports in the future.
You should develop your email list naturally on your own. Buying or renting mailing lists is a poor choice for email marketing. You can compile your email list from the business cards you have obtained at industry events, and also through your website by utilizing sign up forms. This will ensure that your list is fresh and pertinent, which can go a long way toward increasing your sales and expanding your business.
Use these tips to bring your business to the next level by leveraging on email marketing.